About us

Fleur de Sable was founded by two university friends who graduated in mass communication. Their friendship was shaped by a shared passion for football, admiration for North African heritage, and a love for caftans and abayas. We have always been captivated by the beauty of Moroccan and Algerian kaftans.

For us, anyone who wears one looks like a princess graceful, elegant, and deeply connected to a rich heritage. We realized that kaftans weren’t widely available in Egypt, which sparked an idea: why not introduce this unique design in our own way and give it a place in the fashion scene here?

At the same time, our younger sisters, who love sketching dresses, would share their designs with us and ask for our opinions. We found ourselves drawn deeper into this world, and over time, our passion for kaftans and our vision of them as a timeless symbol of elegance inspired us to turn the idea into a real project. And so, our brand was born blending tradition with modernity to revive this heritage in a contemporary way.